EICMA, What To See

A full house awaits!

The biggest motorcycle show in the world

EICMA will be hosting the MotoLive track with twin-cylinder races, with over 15 manufacturers lining up with the market leaders. Following last year's extraordinary success, the phenomenal Champions Charity Race is also back, putting true motorsport legends in the saddle on Saturday and Sunday, with the established and exciting format featuring pursuit duels. The eagerly awaited return of Australian champion Troy Bayliss, three-time SBK world champion, has already been confirmed, as has the presence of many other unmissable champions who will be announced in the coming days.

Old brands and new, all in the same place...

 Also in the MotoLive area, in its eastern section, EICMA will host the Desert Queens exhibition, an exhibition entirely dedicated to the motorcycles and people who have written the history of the legendary rally competition. The Desert Queens exhibition, developed by EICMA in collaboration with ASO organiser of the Dakar Rally, will pay tribute to over forty years of Dakar history through more than thirty motorcycles, as well as memorabilia, photos and videos. The brand new content, on display for the first time in Italy, will not be limited to exhibiting the most iconic vehicles, but will also offer the audience interactive experiences, such as direct encounters with Dakar riders and informative insights into navigation, safety, and the evolution of technical equipment.

And so, so, much to drool over!

 After the 2023 trial, the Y.U.M. (Your Urban Mobility) area returns to EICMA 2025 with a new dynamic and engaging look. Also located in the eastern part of the MotoLive Arena, outdoor, the Y.U.M. area will reproduce an urban environment and offer the EICMA audience the opportunity to independently test electric and endothermic scooters and quadricycles designed for urban mobility by the manufacturers present. Twelve manufacturers will be present in the more than 4,000 square meters occupied by this area, with over 40 vehicles available for demo rides. If cities are the cause and effect of a new demand for mobility, here is EICMA's concrete, accessible, and sustainable answer: two wheels.

Everyone in this shot is beautiful. So is the bike...

Among the most eagerly awaited experiential spaces is the Gaming Area: a concentration of excitement and technology. Over 300 square meters in Hall 9 will be entirely dedicated to the world of motorsport video games. Here, following the success of the last two editions, visitors will once again be able to enjoy exciting and immersive gaming sessions thanks to seven latest-generation simulators equipped with seven real motorcycles. In this area, the incredible realism of the motorcycle simulators will allow the public to challenge each other on the legendary Misano Adriatico circuit, transforming the digital experience into pure adrenaline. There will be no shortage of show, entertainment, and the presence of VIPs, influencers, and international riders.

it's also the perfect spot for a first date?

 This area is one of EICMA's most intriguing offerings, a space to visit at leisure with an eye to the future. It welcomes companies, institutions, law enforcement agencies, and startups in the sector, to whom EICMA offers an international showcase thanks to the support of ICE, the Italian Trade Agency for the promotion abroad and internationalization of Italian companies. Here, you can see and touch the technology, innovation, and products offered by the young businesses hosted, but also learn about the commitment of law enforcement

and all the institutions that contribute to promoting safety on two wheels.

A picture of a new Piaggio scooter

 We’ll be there for the show, so please follow us on Facebook and Instagram where we’ll be posting from the show!