That's Amore. EICMA '25

A whole lot of bikes from all the specialist builders

I was in Milan last week for the EICMA bike show. As well as seeing all the bikes that are new for 2026 there were some spectacular machines on display. Akrapovic, the exhaust manufacturers had a row on MotoGP bikes on their stand. Seeing this kind of machinery up close was a real treat.

BMW launched a new 450

A significant amount of the manufacturers launched new machinery, or at least last years bikes with new paint. Hondas new V3 was one of the bigger exceptions. Completely new brands included the rather wonderfully titled “Phelon and Moore’. They have a new tall tourer called the Cape Town 7X. There are also a couple of other models running the same chassis and engine as well as cruisers, scooters and 125cc machines in their range.

That's actually a Triumph

MV Agusta had a very Italian line up of machines as did Benelli. The Hipsters were out in force with Seattle company, HogWorkx leading the charge of the bearded ones. Norton, meanwhile, have given up on that V4RS thing and instead had a choice of new and more realistic bikes to showcase.

There was an abundance of Rally bikes

 Harley-Davidson were in attendance for the first time in many years, but appear to be holding the newer stuff back until early in ’26. The other two Americans, Indian and Zero were also in the house. Although Zero are now a European company.

With all the boot space you could need for a trip to LIDL

 BMW launched a new 450 but the M4 that’s used as the pace car for the out laps on MotoGP was very impressive, especially for someone like me who has comprehensively failed to understand why anyone would want to have any more than two wheels.

The MV Agusta range is as beautiful as ever!

One of the most impressive new brands on site was Infinite Machine. These guys are also based in the US and are making a new range of urban electric scooters. I’ve never seen anything that looks like these things before. Imagine RoboCop was a Deliveroo rider and you’d get the picture. The brushed chrome is beautiful and the styling unique.

The new Tech Max is proudly branded as such

Suzuki were keen to show off another Hayabusa with a limited edition badge as well as the new GSXR range. Yamaha, while they didn’t have anything new, had a lot of there bikes dressed with their accessory range. 

In&Motions life saving Airbag vest was on display

Brembo and Ohlins were also in attendance with a number of new pieces. I now need most of them.

I need one of these suits!

Furygan had a stand with a spectacular new suit developed in conjunction with Michael Dunlop. They also had the latest In&Motion air vest while D30 had their own pitch with some very clever armour on display.

The D30 stuff is even better than it looks

Klim clothing had a very large presence with even the design team from the US on hand to talk about their work and how they have come to put some of the best premium clothing on the market.

Arai; still the best

The best stand for me was the Arai one. While they don’t have any new models this year they do have a host of new designs with at least one new colour scheme for each model. Until next year, That's Amore. EICMA '25.