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WHD Do It Right The First Time

  • Writer: Paul
    Paul
  • 6 hours ago
  • 3 min read
'On the road', means 'on the road'.
'On the road', means 'on the road'.

The team at Waterford Harley-Davidson won, yet another, Customer Experience award as well as the Motorcycle Performance award for 2025 this year. While a lot of hard work goes into reaching this level of service there’s also a long standing ethos within the company that fosters a default standard within the business that makes these wins ‘easy’. One of the defining metrics of how well a dealership looks after its’ customers is the standard of the used bikes that they put out. WHD do It right the first time, every time.

Nothing gets offered for sale unless everyone is proud of it!
Nothing gets offered for sale unless everyone is proud of it!

 

Waterford Harley-Davidson are exceptional when it comes to getting their bikes out the door in perfect condition.

There's one for every nut!
There's one for every nut!

The first place that this maintaining this standard starts is not the workshop or the sale or the warranty. It’s at the point when the dealership purchase or that a bike in as a part exchange on a new bike. Rather than Mo assessing the bike on his own Greg and the team do a thorough run through on the bike in the showroom. Service histories are checked, as are the small marks that could reveal a bigger problem lurking behind the dent. Cold starts and hot starts are checked, even the age of the tyres is confirmed. Only when all of this is done can the team confirm that the bike is good enough to be prepped for sale. 

Put your hand here for a moment please...
Put your hand here for a moment please...

Each bike gets a full service. Everything is checked, brakes, tyres, clutch, the engine oil is replaced as a matter of course. The team make sure that the battery is throwing the starter motor with ease and the exhaust isn’t leaking. This last one causes loss of power and increased fuel consumption.

Everything is in its' place.
Everything is in its' place.

Checking the electrics seems obvious in terms of bulbs and such, but the workshop crew will confirm that the ABS and traction control systems are also good to go.

Factory approved and warrrantied machines
Factory approved and warrrantied machines

Accessories and custom parts are a big part of making Harley-Davidson bikes stand out from the rest and are, indeed, what makes them all individual. Anything that is an aftermarket piece is checked to make sure that it’s the correct part for the bike in question and it’s fitted correctly.

The team have been doing this for a long time!
The team have been doing this for a long time!

Any added accessories: Harley-Davidson motorcycles are well-known for their ease of customisation, but make sure the past owner installed any upgrades correctly.

Everything down to the bulbs is checked and rechecked
Everything down to the bulbs is checked and rechecked

Checking the tyres allows the technicians the opportunity to appraise the condition of everything that relates to the wheels. The hubs and teir condition regarding damage or corrosion as well as the tension in the spokes and, of course, the brake pads and calipers.

Only when it's fully prepped is it ready to go
Only when it's fully prepped is it ready to go

The bikes final drive is also checked with belts being replaced if there is any sign of undue wear while chains are adjusted properly and lubed.

The belts are checked for wear
The belts are checked for wear

Waterford Harley-Davidson have been supplying used bikes in exceptional condition for decades now. Their work is so comprehensive that the Harley-Davidson Motor Company have added them to their certified approved used warranty system.

Each one unique and each one perfectly turned out
Each one unique and each one perfectly turned out

But it’s not just confirming the 100 plus points of inspection before the bike goes out to its new owner, on the road means on the road, and as riders of bikes themselves the team ensure that each bike comes with a full tank of fuel and has a current tax disc. If there’s any other bike shop in the country that delivers used machines to this standard, we’d like to hear from them.

Good customers are always happy customers
Good customers are always happy customers

 Mo is in charge of sales at Waterford Harley-Davidson, take a look at their website and give him a call on 051 844200 to arrange a test ride.

 

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